編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-721-379 | Gogoro: From Electric Scooter to Energy Platform | Khanna, Tarun;Chan, Billy | Entrepreneurship | Brand Management( MBM0038 ) |
2 | 9-502-083 | Inside Intel Inside | Moon, Youngme;Darwall, Christina | Marketing | Brand Management( MBM0038 ) |
3 | 9-521-102 | Headspace vs. Calm: A Mindful Competition | Israeli, Ayelet;Wilson, Anne | Marketing | Brand Management( MBM0038 ) |
4 | 9-620-073 | Zara: An Integrated Store and Online Model (A) | Moreno, Antonio | Operations management | Brand Management( MBM0038 ) |
5 | 9-421-057 | Tech with a Side of Pizza: How Dominos Rose to the Top | Groysberg, Boris;Abbott, Sarah L.;Seligson, Susan | Other | Brand Management( MBM0038 ) |